That’s the fantasy, the idea that if we mock them enough, call them racist enough, they’ll eventually shut up and get in line. It’s similar to how media Twitter works, a system where people who dissent from the proper framing of a story are attacked by mobs of smugly incredulous pundits. Journalists exist primarily in a world where people can get shouted down and disappear, which informs our attitudes toward all disagreement.
This has been going on for years. It’s not just Trump supporters they treat this way. It’s Republicans and Conservatives too. They marginalize us, these people who espouse fairness and justice, and it took the election for some to finally realize what they have wrought.
Hopefully others will open their eyes as well.